Sony Has Plans To Ditch Its Premium Standard Category Phones While launching Two Xperia Flagships By 2017 End: Although there was not enough news that shows the strategy of the company about launching new devices as it has become tougher for the brand in smartphone lineup to compete with its rivals like Samsung & Apple. But now some plans from Sony shows that they are soon going to ditch their ‘Premium Standard’ category phones. Sony may also bring up their two new Xperia devices by the end of the year thus contradicting the news that it may not come with new smartphone devices.
New Xperia Smartphones To Come By 2017 End
Although Sony has yet not offered any such information about the new flagships that are reportedly about to come. Reports from trusted sources reveal that these announcements were made during an investor press conference presentation in Tokyo. During the presentation, a slide revealed the company’s strategy of launching its two new flagships in the second half of the Sony’s fiscal year 2017 which has already started from April 1. These devices are most likely to fall under the same category of its previously announced Xperia XZ Premium & XZs.
As per the reports, this fall Sony may launch its new reveals in the Xperia line ups at the IFA trade show in Berlin which will be most likely taking place by early September this year. As per the news, since the Premium standard category phones are priced between the flagship & mid-range models & also have the same hardware as well. Sony will be discontinuing its new phones that fall under the Premium Standard Category in order to concentrate on the company’s “high value-added flagship models”.
It will be interesting to see the new line-up from Sony if there comes any but in the meantime, the Sony Premium Standard category user might be having some doubts regarding the services that will be offered after the discontinuation of the particular range of devices but still, there is no any official announcement made by Sony yet. We will be updating you with all further news related to the discontinuation & the launch of new devices at the earliest so keep visiting us.