Apple iPhone X has been shown the off the chart success as this phone not just build by Apple but the features which Apple included in this device is far ahead than any other smartphone in industry. Apple is still facing demand issue regarding iPhone X as due to the earlier slow processing of the device but now shipment time of the device is not improved and Apple is way ahead for the holiday time. KGI analyst notes that iPhone X demand will touch new height through the 2017 holiday quarter.
Analyst Ming-Chi Kuo also notes negative impact the iPhone X will have on demand for the iPhone 8, which he anticipates will sell worse than originally expected. Kuo explains that iPhone X production will hit between 25 million and 27 million units during the holiday quarter, with sell-through between 22 million and 24 million.
During the holiday season, everyone is expecting to have gifts like this product and recent demand shows that people have to wait for next year to buy the iPhone X. Moving ahead to the first quarter of 2018, Kuo expects production to grow 35-45 percent quarter on quarter. The analyst sees the strong iPhone X demand continuing into 2018 based on a couple of things.
People are liking iPhone X once they hold the device in their hands as the problem like no TouchID, Home Button and Notch don’t concern too many people which earlier expected bad aspect of the design of iPhone X.Furthermore, Kuo sees demand during the Chinese New Year is “robust.”
While iPhone 8 which arrives one month earlier will face the decline in production for about 50 to 60 percent as people are losing attention to any other iPhone rather than iPhone X. Kuo anticipated that production will decline in Q1 2018 to the holiday quarter. While bigger model iPhone 8 Plus is selling much better than expected as Apple strategy to bring the more superior feature to costly feature help iPhone 8 Plus to have more demand than iPhone 8.
According to some analyst, this holiday quarter will make Apple first company touch trillion dollar mark in the history as this anticipating holiday shopping quarter Apple may gross around $84 and $87 billion. While the question is still arising that, Is iPhone X production will be able to keep up with demand through the holiday quarter and into 201?